Featured: Marketing

10 Sure-fire Viral Marketing Tips That Will Get You Noticed

Viral marketing is different from conventional marketing in that it contains elements that are exceedingly attractive to the audience and compel those exposed to it ...

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Featured: Marketing

4 Occasions When a Brand Name Change Makes Sense

What’s in a name? Well, apparently a lot. A brand name, for instance, is the identity of your business. But many successful businesses change their ...

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Featured: Marketing

Top 5 Digital Marketing Ideas for Small Business

With the popularity of Internet, digital marketing has grown in prominence. Innumerable ways exist to reach your target audience online. Here are five digital marketing ...

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Featured: Marketing

6 Pros and Cons of Unified Global Marketing Strategy

When a company enters a market, it must develop an in-depth understanding of the demographic, competitive, regulatory and industry characteristics of the market and establish ...

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Featured: Marketing

The 6 Best Digital Marketing Ideas To Attract More Customers

Digital marketing is marketing on digital platforms such as the Internet and mobile phones. While the fundamentals of digital marketing are similar to those of ...

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Featured: Marketing

How Membership in Trade Associations Can Benefit Your Business

As of 2012, there are more than 7,800 trade and professional organizations listed in the “National Trade and Professional Associations Directory,” published by Columbia Books. ...

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Featured: Marketing

Top 3 Off-The-Wall Marketing Ideas for Small Business

Adopting traditional marketing tactics may sometimes not bring in the desired results. You may  have to choose off-beat or even crazy marketing tactics to improve ...

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Featured: Marketing

5 Common Misconceptions about B2B Marketing

B2B marketing has come a long way. However, there are still a few misconceptions about B2B marketing. Here are a few. 1. A B2B customer ...

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Featured: Sales

What Is A Certified Sales Professional Program?

A Certified Sales Professional, or CSP, is a program offered by the Manufacturers’ Representatives Educational Research Foundation (MRERF). The program is a three-day course that ...

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