Not all B2B marketing plans are successful. As a marketer, you should be aware of the potential traps that cause your seemingly well-written marketing plan ...
A marketing plan should be designed to suit the needs of a business and its external environment. If you are selling products or services to ...
A prospective buyer decides to spend his money on your product, probably after watching advertisements for it, and giving in to the salesmanship and perseverance ...
To develop a successful marketing plan, you must know your target customers. With this knowledge, you can increase sales and improve profits. One way to ...
Business newsletters need not be yawn-inducing; they can be interesting and informative at the same time. Here are a few ideas on producing newsletters that ...
Today, most B2B clients are aware of environmental issues, and some of them actively look for environmentally friendly products and services. This trend is going ...
If your referral marketing program is not bringing in the desired results, then you’re probably not doing it right. A well-oiled referral marketing program can ...
Viral marketing is different from conventional marketing in that it contains elements that are exceedingly attractive to the audience and compel those exposed to it ...
What’s in a name? Well, apparently a lot. A brand name, for instance, is the identity of your business. But many successful businesses change their ...
